Digital Marketing News

SMB’s Are Missing Out on A Proper SEO Strategy

SMB’s Are Missing Out on A Proper SEO Strategy 2560 1657 Kraus Marketing

Many SMBs (small and medium businesses) are missing out on implementing proper SEO tactics. Here are a few reasons why SMBs may neglect to include an SEO strategy.

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UX vs. UI in Design: What's the Difference?

UX vs. UI in Design: What’s the Difference?

UX vs. UI in Design: What’s the Difference? 1500 1000 Kraus Marketing

The UX of a product or the UI of a website are certainly hot topics of the design and marketing world. While this jargon may seem overwhelming, it’s crucial for any designer, marketer, or business owner to have a sound comprehension of what these two terms mean.

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Travel Marketing During a Pandemic: What Has Changed?

Travel Marketing During a Pandemic: What Has Changed?

Travel Marketing During a Pandemic: What Has Changed? 1500 1073 Kraus Marketing

Since traveling will decrease significantly during these times, communicate with your audience on how those changes will affect them. Here a few conversation starters your travel business can try.

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The Advantages of SMS Marketing for Your Brand

The Advantages of SMS Marketing for Your Brand

The Advantages of SMS Marketing for Your Brand 1500 1000 Kraus Marketing

If you implement text messaging into your marketing, you’re sure to stand out from your rivals. Now, let’s take a more in-depth look into the benefits of SMS marketing.

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Developing an Effective Content Strategy

Developing an Effective Content Strategy

Developing an Effective Content Strategy 2400 1459 Kraus Marketing

Content is a strategy in itself. But how should you approach your content strategy, and what are its components?

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TikTok vs. Snapchat: A Guide to Social Media Marketing

TikTok vs. Snapchat: A Guide to Social Media Marketing

TikTok vs. Snapchat: A Guide to Social Media Marketing 1500 1000 Kraus Marketing

For those who aren’t active TikTok users, it can be easily disregarded as another Snapchat like app. Yet these two platforms are very different despite sharing some similar video features and audiences.

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Live Video Strategies Are the New Marketing Must-Have

Live Video Strategies Are the New Marketing Must-Have

Live Video Strategies Are the New Marketing Must-Have 1500 1001 Kraus Marketing

Choosing a live video platform depends on not only your brand’s most significant social media following but also the most engagement. After all, this tactic relies on user views and comments to be successful.

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Creating a Simplistic Web Page to Enhance Design Experience

Creating a Simplistic Web Page to Enhance Design Experience

Creating a Simplistic Web Page to Enhance Design Experience 2560 1707 Kraus Marketing

The Customer Design Experience: Tips for Creating Cognitive Ease Catching the attention of your site’s visitors is of the utmost importance to keep them on your site. An excellent way…

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The 5 Industries that Rule PPC Advertising in 2020

The 5 Industries that Rule PPC Advertising in 2020

The 5 Industries that Rule PPC Advertising in 2020 2426 1728 Kraus Marketing

Due to the COVID-19 Pandemic, Google Ads has released their second benchmark data report. This report reveals which industries have had the most successful PPC advertising campaigns in 2020 thus far.

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What Should My Social Media Report Include?

What Should My Social Media Report Include?

What Should My Social Media Report Include? 1500 1000 Kraus Marketing

Take a look at some campaign goals and what according metrics should be included in your social media report.

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Do E-commerce Brands Need an Email Marketing Strategy?

Do E-commerce Brands Need an Email Marketing Strategy?

Do E-commerce Brands Need an Email Marketing Strategy? 1500 1000 Kraus Marketing

We can go on and on with statistics boasting about the successes email brings. Instead, let’s dive into the 7 campaigns your e-commerce email marketing strategy needs.

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Elements of Design: A Beginner’s Guide

Elements of Design: A Beginner’s Guide

Elements of Design: A Beginner’s Guide 1500 1000 Kraus Marketing

As a business owner, it’s best to get educated on the essential elements of design to provide insightful input to when creating your brand identity.

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